Call to Arms
For too long, we’ve sown the seeds of self destruction.
We believe that there is a way we can live together in peace with Mother Nature and find that balance between purpose and profit.
We need to move from winner takes all to winner takes some and shares the rest. We need to stop thinking me to we and move from exclusive to inclusive, control to empowerment, from the ecosystem is nothing without me to I am nothing without the ecosystem.
That doesn’t mean we all have to be angry hairy armpit tree huggers. We’ve got a self deprecating sense of humour, we accept we’re not perfect and like real people, we do live it up every now and then. We’re just not over consumed by consumption.
We believe a sustainable future means a return to the values of trust, integrity and accountability.
And that is the seed we hope to plant within ourselves.